The concept of women supporting AND uplifting other women is something that society may peg as "foreign" but the emergence of women creating platforms that do just that are ready to change the status quo.

Today, I want to introduce you to a unique brand that I feel has the potential to leave an incredible mark on the world. 

http://www.shop.lostqueens.com



Lost Queens was born as a result of an ambitious young woman who knew that she wanted to create a brand that captured the essence of her visions in terms of women inspiring each other to be their personal best. Not only does Lost Queens aim to inspire, it also aims to provide statement jewelry that will accentuate the individual style of women. 

I was able to speak briefly with the creator, Eboni Merriman, of Lost Queens to find out more information about the brand, its' beginnings and any goals the brand may have moving forward. Be sure to read until the very end for an insightful look into this brand!

Nai's Visions: Thank you for allowing Nai’s Visions to feature you. Before we begin, can you tell the readers a little about yourself?

Eboni: My name is Eboni; I’m a 23 year old woman living in NYC. I’m the co-founder of a lifestyle publication called ATale of Two Biddies and the founder of an online accessory boutique called LostQueens. I’m just a crazy Capricorn with dreams and a rebellious nature that’s addicted to empowering my sisters, encouraging them to love themselves and understand how magnificent they are, and creating spaces where women feel FREE.

NV: I know that A Tale of Two Biddies aims to destroy the limitations that the media and society as a whole places on women. Is your latest business venture, Lost  Queens, a continuation of this?

E: Absolutely! Two Biddies is definitely the spark of Lost Queens. When the blog started to get some traction and we saw that our target market was women, we focused heavily on topics that we as women were interested in. One of the biggest areas we saw that needed some life breathed into it was self-love, self-awareness, community, and understanding our strength and capabilities. I wanted to create something to combat that in the best way I knew how. 

NV: What inspired you to turn the idea of Lost Queens into a reality and what are some of the challenges that you have faced having your own brand?

E: I’m not really good at having a 9-5. I always start out with the best intentions but the Universe always leads me to either freelance or self-employment, and I was finally ready to stop fighting it. Well, that’s a slight fib. I was placed in a position where I had no choice but to stop fighting it. I had lost my job and I needed desperately to find a way to sustain a living. I started to sell a few things here and there on eBay and like a lot of people, quickly got obsessed. I was sitting with some friends of mine and my mind started working and things started clicking. I wanted to take this idea of a space where Goddesses could thrive and feel accepted, monetize it and use the experience eBay had offered me. From there, Lost Queens was born.  

Being a one woman show is so hard! I’m always going going going. I pack all the orders, update all the social media, reply to all the emails, look for ways to expand, coordinate all the photoshoots, source all the talent, creative direction, etc etc etc. I’m thankful for the help I get when I can bug my friends enough. I’m on my phone a lot, so finding that balance is one of the challenges, definitely.

NV: The promo shoots that you put together for each new collection that Lost Queens offers to the general public are almost ethereal. Can you briefly describe the creative process of the promo shoots (i.e. models chosen or location)?

E: I start with a theme of what I’d like the collection to convey. It’s usually something I’m going through or that speaks to me at the time. Collections in the past have included self-discovery, domestic violence, #blacklivesmatter, etc. I then choose my muses for the collection. Women I feel inspired by or that I feel represents the brand’s message. They don’t have to be “models” but they’re interesting women. From there I create a moodboard and go over that with my photographer and we come up with the best location for the vibes and theme. At that point, I’m doing the styling and props for the shoot; fitting the merchandise with things the model will wear, finding a makeup artist, set help, refreshments, etc.


NV: What are some of things that you look for in terms of choosing merchandise for Lost Queens?

E: I really go into it saying, “Will this make you take a second look in the mirror? How does this make me feel? Will I want to put on some lipstick and take a bunch of selfies? Does it catch in the light and cast a glow on my skin making me take notice of how radiant I am?” Things like that are on the forefront of my mind when I’m choosing things for the shop.

 
NV: Seeing that a new year is upon us, what are some of the things that we can expect from Lost.Queens this year (without giving too much away)?  

E: A bunch of collaborations with awesome women, better branding, more outreach programs to reach and empower women, more statement pieces, handcrafted items, etc. In short, we're just going to keep building and getting better. 

NV: As we wrap up the interview, what would you like Lost.Queens to be most remembered for?   

E: Making women feel like Queens.   

I recently purchased two beautiful pieces from the "Self-Discovery" collection and they are absolutely beautiful! I plan on wearing BOTH pieces in the next few weeks. Make sure to keep your eyes peeled for a special surprise that I'll be sharing with you soon! 

 Also, please be sure to stop by and check out the Lost Queens brand in your spare time! You won't be disappointed! If you happen to see something that you are interested in, you can use my special code LQJENAI to receive 15% off your entire purchase! Don't delay because items have a tendency to sell rather quickly! 

http://shop.lostqueens.com/

Also stay up-to-date with Lost Queens by following their social media handles:

Twitter: @lostqueens
Facebook: Lost Queens
Instagram: @lost.queens